I was invited by Saatchi & Saatchi to contribute to their Lovemarks project. They believe Lovemarks are the future of brands, brands that inspire ‘Loyalty beyond reason’. Using myths and folktales 'Go I know not where, Bring back I know not what' breaks down these epic deeds into their essential components, allowing the modern reader to consider how far they would go for what they really, really want.

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