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A book of pop-up sculptures of SEGA’s greatest arcade cabinets. SEGA Arcade: Pop-Up History presents five of the most iconic 'body sensation' cabinets – Hang-On, Space Harrier, OutRun, After Burner and Thunder Blade – in a suitably innovative form: as pop-up paper sculptures. Each model will be accompanied by schematics, game artwork and historical context from by Guardian games writer and best-selling novelist, Keith Stuart. These sculptures have been created for Read-Only Memory by paper engineer Helen Friel, and painstakingly illustrated by renowned commercial artist Kam Tang.
SEGA Arcade: Pop-Up History has been created with the full collaboration of SEGA.
5 x large scale pop-up models
Deep-embossed silver cover (exclusive to Kickstarter)
240 × 300 mm
CMYK + 1 PMS spot-color
Heavyweight matt art paper stock
Introduction and commentary by Keith Stuart
Founded in 2012 by Darren Wall, Read-Only Memory has established itself as the leading voice in videogame history publishing. Our books recognise the pioneers, milestones and titles that have shaped the industry.
With each book we look to innovate and delight, utilising cutting edge production techniques and embracing original approaches to design. SEGA Arcade: Pop-Up History is an opportunity for us to do what we do best – creating a beautiful 'exhibition as a book' for fans of videogames and popular culture alike.
Concept/Design: Darren Wall
Paper engineering: Helen Friel
Illustration: Kam Tang
Screen capture: Kerry Brunskill
Writing: Keith Stuart
Photography: John Short